Saturday, January 30, 2010

LP campaign acronym: Thank you, Lorrrd!

By DJ Yap
Philippine Daily Inquirer

MANILA, Philippines—Invoking the Lord’s name in a political campaign has become standard practice in this predominantly Christian country. But what about using the name of the “Lorrrd”?

In what could be called either a political masterstroke or just plain gimmickry, Liberal Party senatorial candidates have formed their names into a rather catchy campaign acronym: “SLAMAT LORRRD.”

“That’s not just ‘salamat (thank you), Lord.’ It’s ‘salamat Lorrrd,’” said Sen. Francis Pangilinan, exaggeratedly rolling his Rs.

The acronym stands for: S-Sonia Roco, L-Brig. Gen. Danny Lim, A-Nereus Acosta, M-Martin Bautista, A-Alexander Lacson, T- Teofisto “TG” Guingona, L-Yasmin Busran Lao, O-Serge Osmeña (guest candidate), R-Ruffy Biazon, R-Ralph Recto, R-Risa Hontiveros-Baraquel, and D-Franklin Drilon.

Pangilinan, who was recently designated as spokesperson for LP’s senatorial slate, said they came up with the acronym during a recent brainstorming session.

“We thought it up” when the lineup was complete, he said.

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